Best Practices for:
Awareness & Outreach
1. Call Center Referral
Goal:
Update call center's workflow to include video visits as a standard recommendation when appropriate.
Approach:
Direct qualified patients to access video visits when they reach the call center.
Advantage:
Increase access to video visits and increase patient satisfaction with quick resolution.
*Epic, MyChart, Care Everywhere, and Happy Together are registered trademarks of Epic Systems Corporation
2. Nurse Triage Referral
Goal:
Enhance the nurse line triage workflow by making video visits a standard patient recommendation when patients call for routine care visits.
Approach:
Integrate video visits into your communication scripts and decision-making processes.
Advantage:
By directing patients to video visits instead of the emergency room, in-person urgent care, or waiting for a scheduled appointment, you can provide more efficient and convenient care options.
*Epic, MyChart, Care Everywhere, and Happy Together are registered trademarks of Epic Systems Corporation
3. MyChart Newsfeed Feature
Goal:
Increase patient awareness of the availability of On-Demand Video Visits.
Approach:
Incorporate information regarding On Demand urgent care services into the MyChart news feed.
Advantage:
Enabling patients to easily discover and access Video Visits directly from MyChart, you will provide immediate convenience and accessibility to healthcare services.
*Epic, MyChart, Care Everywhere, and Happy Together are registered trademarks of Epic Systems Corporation
4. Outreach to Covered Employees, if applicable
Goal:
Effectively inform and educate eligible employees about the availability of new telehealth services.
Approach:
Utilize onboarding materials to develop a comprehensive campaign. Use communication channels such as email, intranet, and direct mail to highlight the telehealth benefits.
Advantage:
By implementing this campaign, employees will be well-informed about the telehealth services they are eligible for, enabling them to leverage these services at a reduced cost or no cost.
*Epic, MyChart, Care Everywhere, and Happy Together are registered trademarks of Epic Systems Corporation
5. General Marketing Campaigns and Social Media
Goal:
Ensure that your patient population is well-informed about the benefits of virtual visit offerings and how they can efficiently connect with your healthcare providers.
Approach:
Seamlessly integrate telehealth messaging into our marketing campaigns, particularly across your social media platforms. By doing so, you can effectively reach patients where they spend their everyday lives.
Advantage:
By demonstrating to your patients how to access virtual visits, you empower them to swiftly connect with healthcare providers, ensuring quicker and more convenient access to care.
*Epic, MyChart, Care Everywhere, and Happy Together are registered trademarks of Epic Systems Corporation
6. Educate Internal Providers and Staff
Goal:
Effectively inform patients who are present in the waiting room about the option to have virtual visits from the comfort of their own homes during their next visit.
Approach:
Install prominently displayed posters in the waiting rooms that highlight the benefits of telehealth services. Communicate through regular channels like newsletters, intranet, or internal emails for ongoing awareness.
Advantage:
By providing clear and visible signage in the waiting rooms, patients can easily learn about the new telehealth service from a trusted and familiar environment. This increases patient awareness and encourages them to consider the convenience and benefits of virtual visits for their future healthcare needs.
*Epic, MyChart, Care Everywhere, and Happy Together are registered trademarks of Epic Systems Corporation
7. On-hold Messaging
Goal:
Remind patients of your virtual urgent care options while they are on hold waiting to schedule an in-person appointment.
Approach:
Add verbiage to your on-hold message for scheduling, nurse call line, etc.
Advantage:
Offering virtual visits to patients who are actively seeking care for routine care, will speed up access to care and help your patients feel better more quickly.
*Epic, MyChart, Care Everywhere, and Happy Together are registered trademarks of Epic Systems Corporation
8. Information/signage in primary care/urgent care waiting rooms
Goal:
Effectively inform patients who are present in the waiting room about the option to have virtual visits from the comfort of their own homes during their next visit.
Approach:
Install prominently displayed posters in the waiting rooms that highlight the benefits of telehealth services.
Advantage:
By Providing clear and visible signage in the waiting rooms, patients can easily learn about the new telehealth service from a trusted and familiar environment. This increases patient awareness and encourages them to consider the convenience and benefits of virtual visits for their future healthcare needs.
*Epic, MyChart, Care Everywhere, and Happy Together are registered trademarks of Epic Systems Corporation
Questions or Ideas?
Our team is happy to answer questions, help discuss solutions, brainstorm, and be of service to the best of our ability