Strategic Leadership and Planning:

• Develop and execute comprehensive digital marketing strategies aligned with KeyCare's overall business objectives.

• Conduct market research and competitor analysis to identify opportunities and optimize marketing efforts.

• Collaborate with cross-functional teams to ensure alignment and effective execution of marketing initiatives.

• Foster a collaborative and inclusive team culture that promotes innovation, teamwork, and professional growth.

• Set clear KPIs and track performance to measure the success of digital campaigns.

Content Development and Strategy:

• Oversee the creation and distribution of high-quality content, including blog posts, articles, infographics, videos, and email campaigns.

• Collaborate with internal teams to ensure content aligns with KeyCare's brand voice and messaging.

• Optimize content for SEO to improve search engine rankings and drive organic traffic.

• Collaborate with health system Marketing Teams to develop and implement patient engagement strategies that support client go-lives, health system adoption, and increased utilization.

• Ensure that all content aligns with KeyCare's brand guidelines and messaging.

Lead Generation and Conversion:

• Develop and execute effective lead generation tactics, such as SEO, PPC, and content marketing, to attract and convert qualified leads.

• Optimize landing pages and website conversion funnels to maximize lead conversion rates.

• Manage email marketing campaigns to nurture leads and drive customer engagement.

Digital Brand Management & Social Media Marketing:

• Develop, manage and execute KeyCare's digital brand presence across all channels.  

• Ensure consistency in messaging and branding across digital assets.

• Develop and execute social media strategies across various platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).

• Create engaging content and manage social media communities to build brand awareness and drive traffic.

• Monitor social media trends and respond to customer inquiries and comments promptly.

Vendor Management and Partnerships:

• Oversee and manage relationships with external vendors and consultants to ensure timely delivery of high-quality services aligned with KeyCare's goals.

• Negotiate contracts, manage project timelines, and monitor performance to ensure deliverables meet expectations.

Event Planning and Execution:

• Collaborate with cross-functional teams to plan and execute successful marketing events, conferences, and webinars.

• Coordinate logistics, manage budgets, and ensure seamless event execution to drive brand awareness and generate leads.

Analytics and Reporting

• Track and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns.

• Conduct A/B testing to identify high-performing ad creatives and targeting strategies.

• Analyze campaign performance to identify areas for improvement and maximize ROI.

• Use data-driven insights to inform strategic decisions and optimize marketing efforts.

• Prepare regular reports on digital marketing performance and provide recommendations for improvement.

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